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Bell, Rosenberg & Hughes: Print Advertising |
| About: Bell, Rosenberg & Hughes LLP provides expert legal services to the construction and development industries Situation: The client received a last minute discounted opportunity to place a large advertisement in San Francisco Chronicle and wished to promote its services The print ad was designed to be a brand awareness piece. The usage of bold statements and images was purposefully avoided in order to reflect the professionalism of the company being promoted. |