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Krieger: Print Advertising |
| About: Krieger is a premiere manufacturer of custom designed sound resistant, bullet and blast resistant, thermal shielding and other highly specialized doors and windows. Situation: Because Krieger manufacturers highly customized products, the company relies heavily on the ability to attract new customers every year. To accommodate the need, Door 12 Creative develops a variety of advertisements every 12 months. Each advertisement features messaging, offers and images tailored to speak accurately to the audience of the trade publication the ad will be placed in. Bold images and statements are used to stop the reader's eye and peak interest, but the graphics and colors are always reflective of the brand already established. The results of each ad are tracked via the number of calls placed to 1-800 phone numbers specifically assigned to each ad. Results: Advertising, in combination with direct mail, a new website, search engine optimization, public relations, trade show attendance and other marketing initiatives completed for the client, have doubled the client's annual gross revenue from $4.5 million to nearly $9 million—over a period of 5 years. Additional Work Completed: Logo Stationery Website Print Advertising Online Advertising Direct Mail Brochures Tradeshow |