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Sleep Easy: Print Advertising |
| About: Sleep Easy is a premier retailer of high quality mattresses, bedding and bedroom furniture. Situation: As a brick and mortar retailer, Sleep Easy relies heavily on the use of print advertising placed in local area magazines, newspapers and periodicals. The print advertisements presented here reflect only a small sample of the advertisements Door 12 Creative creates for this client annually. The graphics and images were specifically selected to reflect the client's high end brand, and to reflect the colors and design of their retail spaces. Door 12 Creative is responsible for coming up with the ideas for promotions, offers, coupons, and events featured in the advertising. On one particular occasion Door 12 Creative recommended the use of an "advertorial" approach and wrote a brief article about the negative health effects associated with lack of sleep. The article discussed various health ailments, and outlined how today's mattress products eliminate them. The ad below the article featured a large image of one of the products discussed in the article and information about Sleep Easy and the mattresses it offered. Additional Work Completed: Logo Stationery Print Advertising Direct Mail |