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Laneo: Concept Brochure |
| About: Laneo is an international philanthropic organization working to restore and protect the trails, rivers, lakes and beaches utilized by outdoor sport enthusiasts. Goal: The goal of this project was to develop a brochure that could explain what Laneo does, how, and why—while also communicating the connection between outdoor sports and the environment they are enjoyed in. Large, vivid photography was utilized to inspire a sense of wonderment and beauty of the outdoor environment. Photos were specifically chosen for their depiction of man interacting with nature on a spiritual and athletic level. The copy was written to be short, poignant and poetic in its style. Famous quotes, excerpts and hard stats were used to further drive home the critical and global importance of the mission the organization has chosen. Additional Work Completed: Business Model Development Naming Logo Stationery Website Online Advertising Email Marketing Brochures Direct Mail Tradeshow Merchandise Design |