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Krieger AIA Course |
| About: Krieger is a premiere manufacturer of custom designed sound resistant, bullet and blast resistant, thermal shielding and other highly specialized doors and windows. Situation: All architects belonging to the American Institute of Architects must complete a certain number of annual continuing education credits in order to retain their membership in the trade association. To facilitate this requirement, the AIA calls on various construction industry participants to develop educational programs that AIA members can attend. Door 12 Creative helped Krieger develop two such continuing education programs and the postcards presented here were developed to announce the availability of these courses. Results: The development of the continuing education courses in combination with these postcard announcements, various advertising, new website development, search engine optimization, public relations, trade show attendance and other marketing initiatives completed for the client, have doubled the client's annual gross revenue from $4.5 million to nearly $9 million—over a period of 5 years. Additional Work Completed: Logo Stationery Website Print Advertising Online Advertising Direct Mail Brochures Tradeshow |