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Lexnet Postcard |
| About: Lexnet Consulting Group is a provider of CRM (Customer Relationship Management) business analysis and implementation services. Situation: Being one of many firms to provide CRM consulting and implementation, Lexnet needed to get the word out about the value differentiation of its services while also attracting new customers to its business. This postcard was specifically developed a "soft-sell" mechanism to generate phone calls. Door 12 Creative proposed the idea that Lexnet offer a free consultation and services valued at over $700—to create an opportunity to demonstrate it's capabilities to prospective clients. The significant dollar value and specific services were purposefully recommended to draw interest when compared to the insignificant offers being presented by numerous competitors. The front of the card features an image and a statement designed to make the target audience sit up and pay attention, while the back of the card explains the details of the offer and Lexnet's credentials. |