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TurboCAD v12 Upgrade |
| About: TurboCAD is a professional level design and drafting software utilized by over 2 million drafting professionals worldwide. Situation: Each year when TurboCAD releases an updated version of its product, a direct mail promotion offering upgrade savings is sent to owners of previous releases. Because this particular version featured significant advancements in functionality, the client wanted to create a direct mail piece unlike any used previously. Black was chosen for the outer envelope to create a sense of exclusivity, and photorealistic renderings (created using TurboCAD v12) were integrated to show off the advanced capabilities. A four color brochure presented additional examples of the new functionality, while a standard letter offered feature details and information about the upgrade incentives. An order form and a business reply envelope rounded out the piece. Additional Work Completed: Logo Packaging Design Online Advertising Direct Mail Email Marketing |