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TurboCAD v14: Product Release Campaign |
| Goal: The goal of this project was to announce and promote the release of a new version of the TurboCAD flagship product. Graphics were created to reflect the design established for the product packaging (also developed by Door 12 Creative). Messaging focused on promoting the main features of the new release, the benefits of upgrading, and the various pricing and bundle incentives being offered. The price point and incentives offered were segmented based on customer past purchases. Subject lines and body text were carefully crafted to ensure they were not accidentally trapped by spam filters. Additional Work Completed: Logo Packaging Design Online Advertising Direct Mail Email Marketing |