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Allassa |
| About: Allassa provides job transition consulting and guidance to executive level professionals in their first 100 days of a new job. Goal: The goal of this project was to develop a name and a logo that accurately reflected the company's services and area of expertise. The client specifically needed a name that was easily spelled and pronounced in various European languages. Door 12 Creative researched over 4,000 potential words in 9 languages from which 22 names were presented to the client. The final name the client chose is rooted in the Greek word "allasso" meaning "change," which the client felt was appropriate for obvious reasons. The final logo the client selected reflects the concept of jumping from one pond to another and being in that awkward transition period where you feel like a "fish out of the water," which is the specific period the company guides its clients through. Additional Work Completed: Naming Logo Website |