About:
ASEAI is a high-end interior design company that focuses on creating exceptional Southeast and Asian style interiors.
Goal:
The goal of this project was to develop a logo that accurately portrays the company's focus and area of expertise.
The final logo the client selected utilizes black and red colors characteristic of Asian art and design themes, as well as a font reflective of the ancient form of Asian "calligraphy-style" writing. Purposefully created to be artistic and free flowing—the logo captures the essence of the Far East.