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Propellix |
| About: Propellix guides small and large businesses through the evaluation, selection and implementation of various CRM software solutions. Goal: The goal of this project was to develop a name and a logo that accurately reflected the company's services and area of expertise. The client specifically requested a name that captured the idea of rapid growth and forward movement—since CRM solutions help business accelerate their sales and customer service. The final name the client chose is rooted in the English word "propel," which accurately captures the company's value proposition in that they help their customer's move fast and forward. The final logo the client selected reflects not only the company's name (by utilizing a propeller like graphic) but also accurately captures the idea of rapid forward movement. Additional Work Completed: Naming Logo Stationery Website |