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Sleep Easy |
| About: Sleep Easy is a premier retailer of high quality mattresses, bedding and bedroom furniture. Goal: The goal of this project was to develop a logo that accurately positioned the retailer in a market that is heavily saturated with competition. The final logo the client selected reflects a soft and very feminine look and feel that is unlike anything utilized in the market. Because market data research indicates that women are the overwhelming purchase decision makers for the type of products the retailer offers—the client felt the selected logo was a perfect fit. Additional Work Completed: Logo Stationery Print Advertising Direct Mail |