About:
Stereotipo specializes in conducting in-depth and highly informative market research studies of the Hispanic teen market.
Goal:
The goal of this project was to develop a logo that accurately conveyed the company's ability to dig beyond the stereotype in order to unearth truly valuable research data.
The final logo the client selected captures the essence of finding the unique among the ordinary—as illustrated by the true to life figure appearing among the cookie cutter molds. Because the logo so accurately captured the insight the company's research brings, the client felt the logo they selected was a perfect fit.
Additional Work Completed:
Logo
Stationery
Website