About:
Laneo is an international philanthropic organization working to restore and protect the trails, rivers, lakes and beaches utilized by outdoor sport enthusiasts.
Goal:
The goal with this project was to design Laneo branded gear that was artistically and stylistically well suited for the environmentally conscientious, outdoor sport enthusiasts.
Utilizing merchandise items provided by the client, Door 12 Creative selected the styles, colors combinations, and materials best suited for the target audience. Door 12 Creative then designed the art work and messages for each item.
Additional Work Completed:
Business Model Development
Naming
Logo
Stationery
Website
Online Advertising
Email Marketing
Brochures
Direct Mail
Tradeshow
Merchandise Design