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Laneo Tradeshow Book |
| About: Laneo is an international philanthropic organization working to restore and protect the trails, rivers, lakes and beaches utilized by outdoor sport enthusiasts. Goal: The founder of the organization was attending a major industry tradeshow in an attempt to solicit partner memberships from major outdoor sport retailers and manufacturers who would be exhibiting at the show. Door 12 Creative proposed a coffee table book design that could act as conversation ice breaker as well as a "leave behind" for situations where the key person was not available to speak with. The book was put together using a third party self publishing system, outdoor stock photography the client already owned, and poetically written copy that explained the organization's mission as well as the benefits of membership. Additional Work Completed: Business Model Development Naming Logo Stationery Website Online Advertising Email Marketing Brochures Direct Mail Tradeshow Merchandise Design |