 |
|
 |
|
|
 |
|
 |
|
 |
|
 |
|
 |
|
|
 |
|||||||||||||||||||||||||||||||||||||||||||||
|
|||||||||||||||||||||||||||||||||||||||||||||
|
|||||||||||||||||||||||||||||||||||||||||||||
|
|||||||||||||||||||||||||||||||||||||||||||||
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
 |
|
|
FormTool v6 |
| About: FormTool is an application and a database solution utilized by small and large businesses to create custom business forms, route them, fill them and capture the information directly into a database. Goal: The goal of this project was to develop a brand new packaging design that accurately reflected the quality of the product, helped differentiate the various product versions and appealed to the retailers and customers the client wished to attract. Because the product comprised of three increasingly advanced product versions, color was used to differentiate the various levels of features in each version. Green was utilized for the home office version, blue for the small and medium sized business version, and black for the corporate business version. Cover photo shoot was also completed by Door 12 Creative. Per retailer requests, the packaging featured oversized logos and easy to see images, so they could be spotted and read even if sitting on the bottom shelf of a retail display. Matching CD label, user manual, desktop icons, file icons and product "splash screens" were created for each product version. Additional Work Completed: Packaging Design Email Marketing Website (FormTool.com) |