About:
Krieger is a premiere manufacturer of custom designed sound resistant, bullet and blast resistant, thermal shielding and other highly specialized doors and windows.
Situation:
Client had an existing website, but it was only four pages and did not leverage the power of the internet to its fullest potential.
It was not clear what the company offered or its value proposition.
Customers did not have the information needed to make a purchase decision.
Front desk and sales team was spending a lot of time fielding customer questions and requests for brochures, CAD Drawings, tech specs and explanations.
Requests for product quotes had to be submitted using a fax, which was slow, hard to read and customers left out necessary information.
New customers were not finding the site, because it lacked Search Engine Optimization.
Advertising and direct mail campaigns were not able to direct customers to website for more information, because the website did not have more information.
Off-site employees and traveling sales team did not have access to the most updated sales and marketing materials and content they needed while on the road.
Solution:
Develop a website that would provide information about the client's products, reach new customers and serve as a self help center for the client's customers and off-site employees.
Links to products, photo galleries, product brochure, list of references and guarantee information are used to accommodate first time customers. A direct link to product CAD drawings and quote request forms is available for repeat customers who already know what they need. An installation guide and training section is available for contractors and installers. And additional navigation sections accommodate fast orientation for customers responding to direct mail and advertising campaigns.
The site also contains a large Industry Resources library with links to all types of topic relevant websites—set up to increase Search Engine Ranking and Link Sharing. And additional topic relevant press releases, articles and documents are utilized throughout the site to aid with the task of search engine optimization.
And a password protected section of the site serves as a library of downloadable sales and marketing documents needed by the client's off-site and traveling sales associates.
Results:
The development of this website, in combination with advertising, direct mail, search engine optimization, public relations, trade show attendance and other marketing initiatives completed for the client, have doubled the client's annual gross revenue from $4.5 million to nearly $9 million—over a period of 5 years.
The site now receives over 5,000 unique visitors and approximately 150 repeat visitors per month—which is a high number considering the specific nature of the products the company sells.
International sales and web-traffic has increased.
Online quote requests are reaching nearly 80 per month.
Number of downloaded CAD drawings is over 200 per month.
Client appears in top 5 search results for it's category on Google, MSN, Yahoo, Ask and other key search engines.
Cost of customer service and hours spent have decreased due to the availability of the numerous self help tools on the site.
Additional Work Completed:
Logo
Stationery
Website
Print Advertising
Online Advertising
Direct Mail
Brochures
Tradeshow
