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Milani and Associates |
| About: Milani and Associates is Northern California's premiere full service civil engineering firm specializing in large residential, commercial and state funded, development projects. Goal: The goal of this project was to create a brochure website that could house information about the company, its services, past projects and credentials. Because the client does not utilize active marketing techniques, and because most customers find the firm through past project references, search engine optimization was especially important. The site is filled with content rich pages that utilize keywords specific to the industry and the services offered, as well as the well known names of the projects and developments the firm has made possible. To increase call conversion and avoid home page abandonment, the home page is organized and written to give visitors a fast understanding of what the firm does and the projects it has completed. |