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Send Her Flowers |
| About: Send Her Flowers is a web based flower retailer targeted at men and architectured specifically for the way men like to shop. Goal: The goal of this project was to design a very minimalist website that would cater to the way men prefer to shop when online. Complex programming code and Flash was utilized to capture the visitor's product selection, up-sell options, recipient address, delivery date, and gift message—all on the home page. Repeat visitor recognition systems were built in to enable pre-loading of past recipient data directly onto the home page interface. Copy, nomenclature, navigation, product names and all site information was created and designed to reflect a male perspective. And a "sassy" Site Pal was added to provide entertainment as well as tips for choosing the best flowers depending on the occasion. Additional Work Completed: Logo Stationery Website |